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Personal Brand Strategist · Author · Speaker

Isaac Mashman

I help public figures optimize, position, and scale their personal brands.

Founder of Mashman Consulting Group, two-time author of Personal Branding: A Manifesto on Fame & Influence, and host of the 100-episode Chase the Vision podcast. I turn earned reputation into owned, lasting influence — and yes, I run on coffee.

Isaac Mashman, personal brand strategist and founder of Mashman Consulting Group
Isaac Mashman · Jacksonville, FL
Published Author
#1
Amazon New Release
100
Podcast Episodes
Since 2020
Building Brands
About

The brand strategist who practices what he publishes

Isaac Mashman is an American businessman, author, and speaker who built his career on a single conviction: a personal brand isn’t vanity — it’s the most durable asset a public figure can own. Born and raised in Jacksonville, Florida, he chose entrepreneurship over a near-full-ride scholarship and, in 2020, launched the public relations firm Mashman Ventures.

In 2024 that work evolved into Mashman Consulting Group (MCG), which specializes in personal branding and reputation management for people who want to be followed, in demand, and respected. His method is simple to say and hard to do: optimize, position, and scale.

Read the full story →

He is the author of Personal Branding: A Manifesto on Fame & Influence (now in its second edition), the host of the Chase the Vision podcast, and a voice quoted on branding, public relations, and entrepreneurship.

Personal Branding Public Relations Reputation Management Media & Press Speaking Coffee, obviously
What I Do

Three ways I help you become the obvious choice

Whether you’re launching, scaling, or repositioning, the work is the same: make the reputation you’ve earned legible to everyone who looks you up.

01

Personal Brand Strategy

Define the positioning, narrative, and message that make you unmistakable — then build the entity home and assets that broadcast it everywhere your name appears.

02

Reputation & PR

Earn the third-party credibility — features, interviews, press — that turns “who is this?” into “of course I know them.” Credibility you can point to, not just claim.

03

Content & Amplification

Turn your best thinking into an owned content engine and put strategic reach behind it — so your influence compounds instead of disappearing into the feed.

The Book

Personal Branding: A Manifesto on Fame & Influence

Cover of Personal Branding: A Manifesto on Fame and Influence by Isaac Mashman
2nd Edition · Available now

“A concept powerful enough to start movements, religions, and wars.” Part manifesto, part playbook, Isaac breaks down why personal branding is no longer optional for anyone with ambitions of fame or influence — and exactly how to build one on purpose. The first edition became Amazon’s #1 New Release in Public Relations and a top-10 PR best-seller.

About the Book →
In His Words

Ideas he keeps coming back to

The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.

Never call yourself an expert — rather, let others edify you and give you the title.

Be the one who sets the trend, not the one who follows it.

The Podcast

Chase the Vision

A business and self-development show on building, branding, and betting on yourself. It ran from 2019 to 2022 and surpassed 100 episodes — still streaming everywhere.

🎤
Chase the Vision
with Isaac Mashman

“Chase the vision regardless of what other people do, say, or think.” 100 conversations on how people build something worth being known for — and the brand that carries it. Listen wherever you get your podcasts:

Press & Recognition

Credibility you can point to

Isaac’s work and perspective have appeared across industry publications, institutions, and interview features — the kind of third-party proof he helps his own clients earn.

CFA Institute
Cited
Thrive Global
Contributor
Disrupt Magazine
Featured
Business 2 Community
Contributor
CanvasRebelVoyageLABoldJourneyShoutoutLAOrlando VoyagerStarter StoryNewsBreakProduct Hunt
Work With Isaac

Let’s build a brand that precedes you

If you’re a founder, executive, or creator ready to make your reputation as legible as it is real, let’s talk. Tell me what you’re building.

Get in Touch →
Isaac Mashman
Mashman Consulting Group · Personal Branding & Reputation Management