{"id":12,"date":"2026-07-04T06:54:24","date_gmt":"2026-07-04T06:54:24","guid":{"rendered":"https:\/\/isaacmashman.com\/?page_id=12"},"modified":"2026-07-04T07:03:36","modified_gmt":"2026-07-04T07:03:36","slug":"book","status":"publish","type":"page","link":"https:\/\/isaacmashman.com\/?page_id=12","title":{"rendered":"Personal Branding: A Manifesto on Fame &#038; Influence"},"content":{"rendered":"<style>\nbody.page-id-12 .wp-block-template-part{display:none!important;}\nbody.page-id-12 .wp-block-post-title{display:none!important;}\nbody.page-id-12 .wp-site-blocks{padding:0!important;margin:0!important;}\nbody.page-id-12 .entry-content,body.page-id-12 main,body.page-id-12 .is-layout-constrained{max-width:none!important;margin:0!important;padding:0!important;}\nbody.page-id-12 .entry-content>*{max-width:none!important;}\n<\/style><style>\n:root{--ink:#17130f;--coffee:#b5682b;--cream:#f7f2ea;--paper:#fffdfa;--line:#e7ddcf;--muted:#7a6e60;--gold:#c9923f;}\n.im-wrap-body{max-width:1080px;margin:0 auto;padding:0 26px;}\n.imhdr{position:sticky;top:0;z-index:50;background:rgba(255,253,250,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line);font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;}\n.imhdr nav{display:flex;align-items:center;justify-content:space-between;height:64px;}\n.imhdr .brand{font-weight:800;font-size:18px;color:var(--ink);text-decoration:none;}\n.imhdr .brand span{color:var(--coffee);}\n.imhdr .navlinks a{margin-left:24px;font-size:14px;font-weight:600;color:var(--ink);text-decoration:none;}\n.imhdr .navlinks a:hover{color:var(--coffee);}\n.imhdr .btn{display:inline-block;background:var(--ink);color:#fff!important;font-weight:700;font-size:14px;padding:10px 20px;border-radius:999px;margin-left:24px;}\n.imhdr .btn:hover{background:var(--coffee);}\n@media(max-width:760px){.imhdr .navlinks a:not(.btn){display:none;}}\n.imftr{background:var(--ink);color:#cdbfae;padding:44px 0 28px;margin-top:50px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;}\n.imftr .row{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;}\n.imftr .brand{color:#fff;font-size:20px;font-weight:800;}\n.imftr a{color:#cdbfae;text-decoration:none;font-weight:600;font-size:14px;margin-left:16px;}\n.imftr a:hover{color:var(--gold);}\n.imftr .legal{width:100%;border-top:1px solid rgba(255,255,255,.1);margin-top:22px;padding-top:16px;font-size:12.5px;color:#8b7a64;}\n.im-main{padding-top:34px;}\n<\/style><header class=\"imhdr\"><div class=\"im-wrap-body\"><nav>\n<a href=\"\/\" class=\"brand\">Isaac <span>Mashman<\/span><\/a>\n<div class=\"navlinks\">\n<a href=\"\/?page_id=11\">About<\/a>\n<a href=\"\/?page_id=12\">Book<\/a>\n<a href=\"\/?page_id=13\">Podcast<\/a>\n<a href=\"\/?page_id=14\">Writing<\/a>\n<a href=\"\/#contact\" class=\"btn\">Work With Me<\/a>\n<\/div><\/nav><\/div><\/header>\n<div class=\"im-main\">\n<div class=\"im-page book-page\">\n<style>\n.book-page{--ink:#17130f;--coffee:#b5682b;--coffee-d:#8f4f1d;--cream:#f7f2ea;--line:#e7ddcf;--muted:#7a6e60;--gold:#c9923f;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:var(--ink);line-height:1.65;max-width:940px;margin:0 auto;padding:8px 4px 40px;}\n.book-page h1,.book-page h2{line-height:1.15;letter-spacing:-.02em;}\n.book-page .eyebrow{font-size:12px;letter-spacing:.24em;text-transform:uppercase;font-weight:700;color:var(--coffee);}\n.book-page .top{display:flex;gap:40px;flex-wrap:wrap;align-items:flex-start;margin-top:6px;}\n.book-page .cover{flex:0 0 260px;max-width:260px;}\n.book-page .cover img{width:100%;border-radius:8px;box-shadow:0 20px 46px rgba(20,14,9,.32);border:1px solid #d9ccba;}\n.book-page .meta{flex:1;min-width:300px;}\n.book-page h1{font-size:34px;font-weight:800;margin:8px 0 6px;}\n.book-page .sub{font-size:16px;color:var(--muted);margin-bottom:16px;}\n.book-page .badges{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:18px;}\n.book-page .badge{font-size:12.5px;font-weight:700;background:var(--cream);border:1px solid var(--line);border-radius:999px;padding:6px 13px;color:#3c342c;}\n.book-page p{font-size:16.5px;color:#312a23;margin-bottom:15px;}\n.book-page .buy{display:flex;gap:10px;flex-wrap:wrap;margin:18px 0 6px;}\n.book-page .btn{display:inline-block;background:var(--ink);color:#fff;font-weight:700;font-size:14.5px;padding:12px 22px;border-radius:999px;}\n.book-page .btn:hover{background:var(--coffee);}\n.book-page .btn.alt{background:#fff;color:var(--ink);border:1px solid var(--line);}\n.book-page .btn.alt:hover{border-color:var(--coffee);color:var(--coffee);}\n.book-page h2{font-size:24px;font-weight:800;margin:34px 0 12px;}\n.book-page .pull{border-left:3px solid var(--coffee);padding:6px 0 6px 20px;margin:22px 0;font-size:20px;font-style:italic;color:#241d18;}\n.book-page ul{margin:0 0 15px 20px;}\n.book-page li{font-size:16px;margin-bottom:7px;color:#312a23;}\n<\/style>\n\n<div class=\"eyebrow\">The Book<\/div>\n<div class=\"top\">\n  <div class=\"cover\">\n    <img decoding=\"async\" src=\"https:\/\/isaacmashman.com\/wp-content\/uploads\/2026\/07\/personal-branding-cover.jpg\" alt=\"Cover of Personal Branding: A Manifesto on Fame and Influence by Isaac Mashman\">\n  <\/div>\n  <div class=\"meta\">\n    <h1>Personal Branding: A Manifesto on Fame &amp; Influence<\/h1>\n    <div class=\"sub\">by Isaac Mashman &middot; Second Edition<\/div>\n    <div class=\"badges\">\n      <span class=\"badge\">#1 New Release in PR<\/span>\n      <span class=\"badge\">Top-10 PR Best-Seller<\/span>\n      <span class=\"badge\">Print &middot; Digital &middot; Audio<\/span>\n    <\/div>\n    <p>&ldquo;It&rsquo;s a concept that has been around since before civilization began &mdash; powerful enough to start movements, religions, and wars. Always at the forefront of our society, we are only now coming to understand it.&rdquo;<\/p>\n    <p>That concept is personal branding, and in this book Isaac breaks it down in an untypical way: what your personal brand is, why it matters to your past, present, and future success, and how to build it on purpose.<\/p>\n    <div class=\"buy\">\n      <a class=\"btn\" href=\"https:\/\/www.amazon.com\/Personal-Branding-Manifesto-Fame-Influence\/dp\/0578320959\" target=\"_blank\" rel=\"noopener\">Get it on Amazon &rarr;<\/a>\n      <a class=\"btn alt\" href=\"https:\/\/www.goodreads.com\/book\/show\/59736175-personal-branding\" target=\"_blank\" rel=\"noopener\">View on Goodreads<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"pull\">&ldquo;The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.&rdquo;<\/div>\n\n<h2>What it covers<\/h2>\n<p>The book moves from the idea of personal branding through the practical work of building one that lasts:<\/p>\n<ul>\n  <li><strong>Mindset<\/strong> &mdash; why a personal brand is an asset, not vanity.<\/li>\n  <li><strong>Building for longevity<\/strong> &mdash; making decisions your future self will thank you for.<\/li>\n  <li><strong>Credibility<\/strong> &mdash; earning the trust that makes a name worth knowing.<\/li>\n  <li><strong>Marketing &amp; positioning<\/strong> &mdash; getting found by the right people.<\/li>\n  <li><strong>Chasing the vision<\/strong> &mdash; the discipline that ties it all together.<\/li>\n<\/ul>\n\n<h2>Who it&rsquo;s for<\/h2>\n<p>Entrepreneurs at any stage, creators, executives, and anyone who wants to be followed, in demand, and respected. Readers describe it as a &ldquo;pocket companion&rdquo; for personal branding &mdash; fundamentals for beginners and quality reminders for pros.<\/p>\n\n<h2>Editions<\/h2>\n<p>The first edition published November 1, 2021, and quickly became Amazon&rsquo;s #1 New Release in Public Relations. The fully revised and rewritten second edition &mdash; positioned as a philosophy of personal branding &mdash; followed in 2025. Available in physical, digital, and audio formats.<\/p>\n<\/div>\n\n<\/div><footer class=\"imftr\"><div class=\"im-wrap-body\"><div class=\"row\">\n<div><div class=\"brand\">Isaac <span style=\"color:#b5682b;\">Mashman<\/span><\/div>\n<div style=\"font-size:13px;color:#8b7a64;margin-top:6px;\">Mashman Consulting Group &middot; Personal Branding &amp; Reputation Management<\/div><\/div>\n<div><a href=\"https:\/\/www.linkedin.com\/in\/isaacmashman\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/www.instagram.com\/isaacmashman\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><a href=\"https:\/\/www.youtube.com\/@isaacmashman\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><a href=\"https:\/\/twitter.com\/isaacmashman\" target=\"_blank\" rel=\"noopener\">X<\/a><\/div>\n<div class=\"legal\">&copy; 2026 Isaac Mashman. All rights reserved. &middot; Jacksonville, Florida<\/div>\n<\/div><\/div><\/footer>","protected":false},"excerpt":{"rendered":"<p>Isaac Mashman About Book Podcast Writing Work With Me The Book Personal Branding: A Manifesto on Fame &amp; Influence by Isaac Mashman &middot; Second Edition #1 New Release in PR Top-10 PR Best-Seller Print &middot; Digital &middot; Audio &ldquo;It&rsquo;s a concept that has been around since before civilization began &mdash; powerful enough to start movements, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isaacmashman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":1,"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":22,"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isaacmashman.com\/index.php?rest_route=\/wp\/v2\/media\/9"}],"wp:attachment":[{"href":"https:\/\/isaacmashman.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}